Avis Group Holdings, Inc.
Trying Hard to Differentiate Itself
from the Competition
When Avis wanted to differentiate itself from the rest of the rental car industry, it turned to David Fluhrer to head up its communications group. Fluhrer conducted a comprehensive communications audit and produced a communications plan for the company in only three months. Crammed with innovative ideas for promoting the company, the plan focused on Avis' strengths in technology, customer satisfaction and employee diversity.