Newsweek
Newsweek was considered an underdog against the larger and better-funded Time magazine. As Newsweek's publicity chief, David Fluhrer created programs contributing directly to revenue growth by sharply increasing the magazine's media mentions and journalism awards. Newsweek's advertising sales staff thus gained a significant competitive advantage because it could say that Newsweek - and not Time - was both the world's most quoted and the world's most honored newsweekly.