Olsten Corporation
Gaining Greater Recognition
from the Investment Community
Best known as a global staffing services company, Olsten also wanted recognition among the investment community for its leadership in home health care and information technology. David Fluhrer was brought in to create the company's first corporate communications group. He worked closely with the CEO and CFO to articulate Olsten's strategic messages among buy- and sell-side analysts, as well as the news media. The stock price rose and analyst coverage increased from three to a record 14.