Teuza, a Fairchild Technology Venture
Achieving Worldwide Recognition
for a Revolutionary Medical Product
Teuza wanted to highlight portfolio company, NESS, (Neuromuscular Electrical Stimulation Systems Ltd) and its Handmaster, an innovative product in the rehabilitation medical field. Esther Loewy designed a strategic tactical campaign, including one-on-one media tours of the facility, as well as education of the marketplace and technological evolutions in healthcare. International editions of Business Week and Newsweek ultimately featured this non-invasive product, which enabled stroke victims and patients suffering neuromuscular diseases to regain mobility.