theglobe.com
Building Credibility and Brand Awareness Worldwide
Esther Loewy was brought in to create theglobe.com's in-house corporate communications department when the young company - still privately held -- moved to New York City. She built a public relations and investor relations group, developing sound branding and crisis communication strategies. She promoted the company in international and consumer markets before other mainstream Internet or technology competitors and recruited seasoned communications professionals. Her pre- and post-IPO strategic communications initiatives resulted in a level of worldwide brand equity unparalleled among the Company's peers and gained recognition worthy of companies several times larger than theglobe.com. Loewy created awareness among industry analysts such as Jupiter Media Metrix and Forrester, and generated premier media placements in CNN, CNBC, BBC, The International Herald Tribune, Der Spiegel, Le Monde, London Times, The New York Times, The Wall Street Journal, MTV and hundreds of publications in Asia, Europe, South America and the U.S.