Viacom International, Inc.
Turning a Small Television Company
into a Global Media Giant
When Viacom sought greater recognition in the entertainment industry, it turned to David Fluhrer to create the company's first corporate communications group. Fluhrer worked closely with the chief executive to promote Viacom's aggressive growth strategy in The Wall Street Journal, The New York Times, Newsweek and many other major media venues. The stock price jumped, a more-respected Viacom grew in leaps and bounds, revenues and profits soared, and the company was later acquired by Sumner Redstone's National Amusements. And, as they say, the rest is history.