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The Loewy David Group provides businesses with a full range of communications services, including strategic communications counseling, public relations, issues management and investor relations.
STRATEGIC COMMUNICATIONS COUNSELING
- Develop a situation analysis recognizing your business goals and your company's strengths
- Create a strategic communications plan to advance your business goals, and build or enhance your brand
- Ensure consistency of message in your deeds, actions and image
- Serve as a lightning rod to advise you of current trends and issues that can affect your business, both positively and negatively
- Identify the positive stories inside your company that are attractive to the news media, the investment community and other audiences
- Pursue hidden opportunities to promote your business and build your brand
- Dig deeply into your company to identify your best experts and spokespersons
- Work closely with your marketing, advertising and other departments on image and branding issues
- Collaborate with your general counsel and chief financial officer on both legal and financial opportunities and challenges that require communications support
- Help you cope with external and internal change
- Motivate your employees to meet your strategic goals so that everyone is working in the same direction
- Spearhead creation, development and staffing of your own communications department
PUBLIC RELATIONS
- Increase brand awareness by attaining press coverage and profile interviews worldwide
- Facilitate introductions and help develop relationships for clients with the business, consumer, financial and trade media
- Present top-level management as "thought leaders" to journalists and industry power brokers
- Build company awareness among industry analysts
- Strategize with top management to raise awareness among the venture capital communities on the East and West Coasts
- Deploy crisis management strategies to prevent, pre-empt and control potentially negative public relations issues
- Train senior executives to be effective communicators with the media, analysts and the investment community
- Conceive, write and coordinate approvals of all news releases and corporate collateral materials
- Author and place bylined articles, personality pieces and op-ed columns in relevant media outlets
- Guide and counsel on public relations aspects of special events and promotions
- Research top-level speaking opportunities and industry forums for senior executives
- Write executive speeches and presentations that make people sit up and take notice
- Align external corporate messages with internal employee communications programs
ISSUES MANAGEMENT
- Crystallize legislative and related issues affecting your company's ability to operate and flourish
- Introduce you to editorial boards, politicians and other opinion leaders to make your case
- Conduct employee letter writing campaigns to politicians and opinion leaders
- Write and place bylined articles and opinion pieces to get your point across in the news media
- Create political action committees
INVESTOR RELATIONS
- Collaborate with the CEO and CFO on key messages
- Target financial press for story placements and securities analysts for new or enhanced coverage
- Guide you through initial and secondary public offerings
- Write and produce PowerPoint presentations to investor groups
- Train management for road shows
- Arrange quarterly earnings announcements, including news releases, conference call scripts, telephone broadcasts and Webcasts
- Ensure your compliance with Regulation FD
- Develop an investor relations Web site - independently or as a portion of your corporate site
- Create - from concept to finished product - corporate annual reports to shareholders in print and/or online formats
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